About The Author

Todd Hollander is a market research consultant with 25 years experience designing and managing strategic research, principally for Fortune 500 companies. His expertise includes research methodology, data collection, analysis, and strategic development. He serves as instructor in Principles of Marketing Research at the University of Georgia.

For more information. see www.toddhollander.com

Todd Hollander

c/o Worthy Press

PO Box 888685

Atlanta, GA 30356

wkok@worthypress.com